CATALYST & CO
In my role with Catalyst & Co, a renowned crystal and jewelry store with four locations, I played a pivotal role in shaping their brand presence across various platforms. I curated compelling email campaigns, engaging social media content, captivating signage, and visually appealing print collateral. Working closely with the team, I ensured consistent messaging and aesthetically pleasing designs that resonated with the store's clientele. By combining my creativity with the store's enchanting products, I helped cultivate an immersive and captivating experience for customers, reinforcing Catalyst & Co's reputation as a premier destination for unique crystal and jewelry pieces, as well as exquisite home goods.
Email design, social media, packaging design, print, signage, and copywriting
Email Design
During my time at Catalyst and Co, a significant aspect of my role involved crafting beautiful and compelling email campaigns. These campaigns served as a primary means to announce new product launches, promote various offerings, and generate interest among the Catalyst and Co customer base.
Poster designs for black friday and promotions for the holidays.
Campaign Design
In celebration of International Women's Day 2021, I played a pivotal role in conceptualizing and implementing the "Stronger Together" campaign at Catalyst and Co. A specially designed sweater, symbolizing unity and support was the main element. Along with the apparel, I created impactful collateral across various channels, including website design, social media posts and signage.
One of my responsibilities at Catalyst and Co included the creation of crystal meaning cards, which were thoughtfully included with each order of crystals. These cards were designed to provide customers with valuable insights into the meaning and significance of the crystals they received.
